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First See-Through Loo in Montreal

Audacious Public Relations stunt at Just for Laugh

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Just when you think you have seen it all in PR…

Our goal was to get people to experience the Cottonelle routine that affects how they feel outside the toilet…at the Just for laugh festival.

But it is easy to get lost at the Just for laugh festival amidst all the attractions. So we need to come up with an idea with a punch.

Loo and behold! The inspiration struck.

How about a see-through loo?

In collaboration with the great people at the Just for laugh festival we installed a luxury public toilet to demonstrate and deliver with impact the message about the Cottonelle care routine.

The portable toilet looked like a mirrored box to those passing by, but the walls were completely transparent for the person inside, leading to an … interesting Cottonelle bathroom experience.

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