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Janes PR Qc content campaign

Janes salutes the generous spirit of Quebec host families for Pee-Wee hockey players

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Quebec City hosted Pee-Wee hockey players from around the world at the 58th Quebec International Pee-Wee Hockey Tournament held February 8-19, 2017. Once again, Janes was a proud sponsor and called on MO:PR to develop a 360 PR, social and content campaign to promote their implications.

Each year, hundreds of local Quebec City families welcome these Pee-Wee players in their homes for the duration of the tournament. As a token of their appreciation, Janes announced that they will be providing 450 Quebec City host families with care packages. The packages include $20 gas cards, a selection of Sofina Foods products and coupons for Janes, Lavazza, San Benedetto and Rio Mare food products that will help support the families through the 10-day tournament. A special TV campaign spotlighting the generosity of these Quebec host families will also be showcased during the tournament.

‘’We know welcoming these young hockey players into their homes and integrating them into their family routine is an important undertaking. However, this unique experience makes the Pee-Wee tournament such a lasting memory for both the host families and the players. Thanks to the commitment of these wonderful families, future champions can realize their dreams and experience unforgettable moments,’’ says Joanne Stencell, Manager, Partnerships and Sponsorships, Sofina Foods Inc.

About Janes Simplement Savoureux

All Janes chicken are trans-fat free and low in saturated fat, and are made of 100% white chicken meat. Janes fish products are made of high quality whole filets, and are also good sources of Omega 3 acids. All Janes Fish and Chicken products are packaged in GreenChoice 100 boxes which are manufactured from 100% recycled material. The MSC-rated ecolabel displayed on Janes fish packaging is the guarantee that Janes products come from fisheries that have been independently certified according to MSC standards for sustainable fishing.

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