Revenir au site

What Makes Things Cool? - Raymond Loewy

· PR Musings

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th-century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.

Authors: Derek Thompson, Nic Pollock, Alice Roth

Tous Les Articles

Vous y êtes presque...

Nous venons de vous envoyer un e-mail. Veuillez cliquer sur le lien contenu dans l'e-mail pour confirmer votre abonnement !